Venice:
A nod to Venice Beach, Los Angeles — a place pulsing with raw creativity, bold individuality, and the kind of effortless cool that comes from living close to the edge of the ocean and the edge of innovation. It’s a symbol of freedom, artistry, movement, and the magnetic energy that fuels culture-forward brands.
Grai:
Grai is inspired by the highly intelligent and expressive African Grey Parrot — known for its rare ability to problem solve and communicate — paired with a subtle nod to the name Rai, meaning trust, lightning, and thunder in Japanese. It evokes instinct, impact, and bold clarity — the kind of energy that strikes through the noise and invokes emotion.
Meet the founder, Talina Cruz
Talina Cruz is a powerhouse marketing strategist with a track record of shaping some of the biggest names in music, lifestyle, and entertainment. With extensive experience in brand storytelling, social media, and content strategy, she has led campaigns that turn audiences into engaged communities and brands into movements. Coming from the music industry, Talina has worked with global artists, crafting data-driven yet emotionally compelling campaigns that spark real impact. Organised, creative, and results-focused, she brings a sharp eye for strategy and a deep understanding of what makes people connect, follow, and engage.